Ken Dallafior is Senior Vice President, Group Business and Corporate Marketing at Blue Cross Blue Shield of Michigan (BCBSM). Dallafior leads BCBSM's group sales force, oversees corporate marketing and product development, and develops and implements key corporate strategies. He also provides leadership to critical sales operations such as agent relations and commissions, sales incentives and complex issue resolution for group customers and sales agents. In addition to working in the insurance industry for nearly two decades, Dallafior played professional football from 1982 to 1992. He is founder and board member of the Detroit Lions Courage House.
What’s hot in 2013? Health and wellness
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- 26% savings reduction in health care costs
- 27% fewer incidents of sick leave absenteeism
- 32% lower costs for workers’ compensation and disability claims
- An ROI of about $5.81 for every $1 spent